Today, there are over 450 ecolabels across the globe. Are these ecolabels truly eco-friendly?
With over 450 standards that certify various goods and services, it's difficult for consumers to identify which labels are corporate catfishing, and which amplify sustainable practices. We highlighted three labels created by NGOs whose practices are pay-to-play corporate catfishing and rebranded them to embody their environmental impact. In contrast, we also found other organizations that are supporting a sustainable mission.