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The Sustainable Forestry Initiative (SFI) is an independent, non-profit organization that sets a standard for forestry conservation. Noted as the world’s largest single forest certification standard by area, SFI operates in the United States and Canada. The SFI’s key values include protecting biodiversity, at-risk species and wildlife habitat; along with maintaining sustainable harvest levels and of water quality. While SFI is a non-profit organization, it benefits from the private interests of its corporate landowners.

THE SOLUTION

Demand regulation and transparency of:

-> Sustainable labels and standards
-> Commercial forestry industry
-> Consumer Goods companies

Support organizations who are doing it right.

MARINE STEWARDSHIP COUNCIL

The Marine Stewardship Council (MSC) is an independent, non-profit organization which sets a standard for sustainable fishing. MSC’s product label aims to highlight sustainable fishing practices that minimize harm to other sea-life. certifies sustainable fishing practices. The Marine Stewardship Council was founded by the World Wide Fund for Nature (WWF), an international organization focusing on wildlife preservation, and Unilever, a multinational consumer goods company.

THE SOLUTION

Demand regulation and transparency of:

-> Sustainable labels and standards
-> Commercial fishing industry
-> Consumer Goods companies

Support organizations who are doing it right.

THE PROBLEM

-> The Sustainable Forestry Initiative has faced criticism for approving the clearcutting of forests, averaging the size of 90 football fields.
(Source)


-> The SFI label has also been applied to products made from forests cut without consultation of Indigenous People, violating human rights standards.

(Source)

SUSTAINABLE FOREST INITIATIVE

ORIGINAL LABEL

REBRANDED LABEL

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